One in Four Entry-Level Job Applicants Have Unrealistic Career Expectations

By : TalentOyster Staff
Posted : May 06, 2011

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/CNW/ - All professionals aspire to land their dream jobs, but some new grads may be too starry-eyed when seeking their first post-college gig. Twenty-five per cent of advertising and marketing executives interviewed by The Creative Group said entry-level candidates have unrealistic career expectations. The survey results also suggest those who want to land a job should be prepared to ace the interview: 35 per cent of executives said this meeting carries the most weight when evaluating applicants for entry-level advertising or marketing roles.

The Canadian survey was developed by The Creative Group, a specialized staffing service providing interactive, design, marketing, advertising and public relations professionals on a project and full-time basis, and conducted by an independent research firm.

Advertising and marketing executives were asked, "In your opinion, how realistic or unrealistic are entry-level candidates' overall career expectations in terms of salary, job responsibilities, etc.?" Their responses:

• Very realistic - 12%
• Somewhat realistic - 57%
• Somewhat unrealistic - 21%
• Very unrealistic - 4%

Advertising and marketing executives also were asked, "Which of the following do you consider most important when hiring an entry-level advertising or marketing professional?" Their responses:

• Interview performance - 35%
• Resume - 28%
• Portfolio - 15%
• References - 12%
• Social media presence - 3%
• Experience - 2%

Researching average starting salaries and skills in demand can help first-time job seekers obtain a realistic sense of the job market in their area," said Lara Dodo, Canadian regional manager of The Creative Group. "Applicants who thoroughly prepare for employment interviews - by learning about the company and determining how their unique skills and background can benefit the firm - are in the best position to impress hiring managers and, ultimately, receive an offer."

TalentOyster Partners help to bring those looking to immigrate to Canada and those already here who are looking for work together with diverse employers and the groups and organizations looking to help them.

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