Effective Networking : The Basics
By : Max Stocker
Posted : December 07, 2011
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Everyone talks about how important 'networking' is when you're looking for a job - and it is. But what is networking, and how do you go about doing it?
Networking is really just a term used to describe the process of meeting and interacting with different people who may be able to help you in your job search. Word-of-mouth is one of the most powerful tools when you're looking for a job: The more people you know, who know you're in the market, the more likely it is that you'll be top-of-mind when they come across an opportunity.
But effective networking isn't just calling up everyone you know and asking if they know about job openings, or going to events and collecting as many business cards as possible.
It's all about building long-term relationships. People can't refer you to a job opportunity if they don't know you, what you're looking for, or why you'd be a good fit. Networking is about getting to know other people, and letting them get to know you, too.
Don't open the conversation by saying "I'm looking for a job...". Approach the other person as though you're going to make a new friend: Make small talk, ask questions, and find common interests. Before you mention your own job search, ask about their work - and then let them ask about yours. They'll be more interested in your response, and more likely to remember it. So when you follow up with them later, they'll not only remember who you are and what you're looking for, but be more invested in helping you out if they can.
And remember, it's about quality, not quantity. There's no point in having a stack of business cards if none of those people can remember meeting you in the first place.
The next time you find yourself in a potential networking situation - which can be anything from a networking event to a family reunion - don't try to speak to everyone in the room. Instead, focus on having meaningful conversations with a handful of people. You'll not only end up with better contacts to add to your network, you'll probably have a better networking experience, too!
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